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                                                        The Florida SunFlash

                      SunExpress In Europe

SunFLASH Vol 45 #12					      September 1992 
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          SUNEXPRESS TO OFFER EASY ORDERING OF SUN PRODUCTS
                       TO CUSTOMERS IN EUROPE
 
LINCOLN, Mass. --September 14, 1992-- SunExpress, a business unit of
Sun Microsystems, Inc., today formally announced it is now operating in
Europe.  SunExpress Europe provides a new distribution channel for easy
ordering and fast delivery of Sun products.  Choosing items from the
SunExpress(TM) catalog, customers can place orders by telephone, fax or
post and receive products within five business days.  SunExpress Europe
will initially support customers in the United Kingdom, France and
Germany and is now accepting orders.  The opening of the new European
office follows the recent expansion of SunExpress into Japan.

SunExpress offers users simple and quick access to customer-installable
products, such as memory, storage, supplies, accessories, software and
printing, networking and bus expansion products.  Knowledgeable
telesales representatives will take orders, answer questions and
provide sales assistance in English, French and German.

Sun already services these markets through its subsidiaries and
resellers.  SunExpress Europe complements the present infrastructure by
offering an alternative to traditional order processing and delivery.
For example, if a customer has purchased systems and later decides that
he would like additional memory, he would simply call SunExpress Europe
and would quickly receive his order.

SunExpress's expansion into Europe was prompted by Sun's growing
international presence.  Sun has 20 subsidiaries around the world.  In
addition, more than half of its revenue is derived from outside the
United States.  Specifically, Europe currently accounts for
approximately 30 percent of Sun's sales.  According to International
Data Corporations (IDC), Sun is the workstation and server market share
leader (shipments) in both France and the United Kingdom, with 46.4 and
46.1 percent, respectively.

In 1990, Germany, France and the United Kingdom accounted for nearly
two-thirds of the entire Western European workstation and server market
in both shipments and revenue.  IDC also reported that the Western
European market comprises approximately one-third of the worldwide
market, which was valued at $7.4 billion in 1990.  IDC predicts it will
increase to $23.4 billion by 1995.

Customers can order products toll-free from SunExpress by telephone or
fax weekdays from 9 a.m to 6 p.m. (Central European time) and receive
delivery within five business days.  Products will carry a warranty.

SunExpress has appointed Paul Musson general manager of SunExpress
Europe.  It is headquartered in England with telesales operation
located in the Netherlands.

SunExpress, a business unit of Sun Microsystems, Inc., is dedicated to
the quick, easy order fulfillment of customer installable products that
enhance the Sun computing environment.  SunExpress is headquartered in
Lincoln, Massachusetts with operations in the United States, Europe and
Japan.

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Sun, Sun Microsystems, Sun Microsystems Computer Corporation,
SunExpress and the Sun logo are trademarks or registered trademarks of
Sun Microsystems Inc. All other product or service names mentioned
herein are trademarks of their respective owners.

If you have any questions, please contact Lisa Ganier at (415) 336-5637.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
For information send mail to info-sunflash@sunvice.East.Sun.COM.
Subscription requests should be sent to sunflash-request@sunvice.East.Sun.COM.
Archives are on solar.nova.edu, paris.cs.miami.edu, uunet.uu.net,
src.doc.ic.ac.uk and ftp.adelaide.edu.au

All prices, availability, and other statements relating to Sun or third
party products are valid in the U.S. only. Please contact your local
Sales Representative for details of pricing and product availability in
your region. Descriptions of, or references to products or publications
within SunFlash does not imply an endorsement of that product or
publication by Sun Microsystems.

John McLaughlin, SunFlash editor, flash@sunvice.East.Sun.COM. (305) 776-7770.