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                                                        The Florida SunFlash

           SMCC Signs Reseller Pact With Auto-Grafica

SunFLASH Vol 43 #12					           July 1992 
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MOUNTAIN VIEW, Calif., (July 20, 1992) -- Sun Microsystems Computer
Corporation (SMCC) today announced it has signed a reseller agreement
with Auto-Grafica, one of the largest integrators and distributors of
pre-press systems in the newspaper and graphic arts industries.  Under
the agreement, Auto-Grafica will sell Sun hardware, bundled with
software and peripheral equipment, in a number of international
markets.  The contract is valued at $1 million annually.

SMCC is the first UNIX-based hardware vendor chosen and supported by
Auto-Grafica.  "Approximately 60 percent of newspapers are now using
UNIX publishing systems.  By choosing the Sun platform, Auto-Grafica is
poised to respond to increasing market demand for UNIX and open systems
solutions," said Katherine Parker, SMCC's pre-press market segment
manager.

This contract will leverage Auto-Grafica's multi-national sales
capabilities and SMCC's leadership in the UNIX workstation market to
expand the use of both companies' products and services.
Auto-Grafica's primary sales markets include South and Central America,
Spain, Portugal and the Caribbean.

Applications that Auto-Grafica will offer on Sun include full
electronic pagination, news wire reception, picture reception, scanner
and color retouching, and color/monochrome picture storage and
retrieval.  Newspaper, magazine and graphic arts publishers have been
targeted as the primary customers to benefit from this partnership.

"Our goal is to offer the most powerful and cost-effective hardware and
software solutions to our current and potential customers," said George
Hall, president of Auto-Grafica.  "We are working with Sun to provide
our customers with connectivity, productivity and increased throughput
-- all on one platform."

SMCC first entered the commercial publishing arena in 1988 with an
"open systems" approach to hardware.  The company's leveraged business
model allows it to focus on hardware technology innovations -- like
built-in ISDN and video/audio capabilities -- rather than trying to
perfect all technologies that could be added to the platform.  SMCC now
works with more than 30 pre-press software vendors and systems
integrators who can maximize the potential of the Sun SPARC-based
technology.

Auto-Grafica is a 22-year-old pre-press systems integrator and software
developer that sells and services graphic arts and newspaper publishing
solutions throughout most Spanish-speaking countries.  The company has
further increased its international reach through business affiliations
in 20 countries including Argentina, Brazil, Chile, Colombia and in
some African and Middle Eastern countries.  Auto-Grafica is a privately
owned company headquartered in Hackensack, New Jersey.


For further information, please contact Dan Stevens at Hi-Tech
Communications, (415)904-7030 x265.

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John McLaughlin, SunFlash editor, flash@sunvice.East.Sun.COM. (305) 776-7770.