----------------------------------------------------------------------------
                                                        The Florida SunFlash

  SUN LAUNCHES SUNPICS TO FOCUS ON PRINTING AND IMAGING MARKET
   
SunFLASH Vol 34 #1					        October 1991 
----------------------------------------------------------------------------

       Formation of the New Business Signals Sun's Growing
                Commitment to the Printing Market

MOUNTAIN VIEW, Calif. --October 2, 1991-- Sun Microsystems, Inc., today
formally introduced SunPics, a business unit dedicated to designing and
marketing technology for the printing and imaging marketplace.

The creation of SunPics (Printing and Imaging Computer Systems) on
July 1, 1991 underscored Sun's commitment to the printing business.
SunPics develops and markets products that make printing faster, less
expensive, and more flexible for network-based workgroups. With a new
approach to network printing and a complete line of innovative
products, SunPics reinforces Sun's aggressive drive into broad,
general-purpose computer markets--particularly those dominated by
PCs--and has expanded the printing market by increasing users' printing
capabilities.

"With financial backing from Sun Microsystems, Inc., a $3 billion
company, SunPics has the resources to compete effectively in the
multibillion-dollar printing market", said Scott McNealy, president and
chief executive officer of Sun Microsystems, Inc. "Yet as a business
unit, it has the ability to respond quickly to its customers' changing
requirements." SunPics maintains its own engineering, marketing, sales,
and technical support staff at its headquarters in Mountain View,
Calif.

The cornerstone of the SunPics product line is the NeWSprint (TM)
software system, a page-imaging product based on the NeWS(R) windowing
system that offers PostScript(R) language compatibility. NeWSprint
software lets users store fonts in a server rather than at the printer,
so the fonts can be distributed to any video display or output device
on the network for WYSIWYG (what-you-see-is-what-you-get) printing.
NeWSprint software lets users share printers not only within local
workgroups, but throughout an organization.  NeWSprint software also
allows page imaging to be performed by the SPARC(R) CPU of the user's
workstation, speeding the imaging process and reducing printer costs.

NeWSprint software is bundled with 57 F3(TM) format scalable outline
fonts, and contains TypeScaler(TM) software for quick-and-easy F3 font
creation and scaling. More than 1,200 additional fonts are currently
available from major type suppliers, including Linotype, Monotype,
Bigelow & Holmes, URW, Autologic, Morisawa (Kanji fonts) and others.

SunPics will also market the SPARCprinter(TM) system, a laser printer
that leverages the CPU and memory of SPARC(R) computers and servers.
The SPARCprinter system can print even complex graphics at a rate of 12
pages per minute, with selectable print resolution of 300 or 400 dpi.

SunPics has recently introduced the Printer's Palette(TM) CD, a product
that contains more than 170 software and hardware products from
third-party vendors for use with the NeWsprint system. Customers can
explore, purchase and install products ranging from F3 fonts and
document conversion tools to printer hardware.

All SunPics products are sold through local Sun sales offices and Sun
value-added resellers.


PR contacts:
	SunPics 
	Erica Vener (415) 336-3566

	Hi-Tech Public Relations
	Lisa Sheeran (415) 864-5600

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
For information send mail to info-sunflash@sunvice.East.Sun.COM.
Subscription requests should be sent to sunflash-request@sunvice.East.Sun.COM.
Archives are on solar.nova.edu and paris.cs.miami.edu.

All prices, availability, and other statements relating to Sun or third
party products are valid in the U.S. only. Please contact your local
Sales Representative for details of pricing and product availability in
your region. Descriptions of, or references to products or publications
within SunFlash does not imply an endorsement of that product or
publication by Sun Microsystems.

John McLaughlin, SunFlash editor, flash@sunvice.East.Sun.COM. (305) 776-7770.