NEW BOOK: The Internet Business Guide

The Internet Business Guide: Riding the Information Superhighway to
Profit is now available from Sams/Macmillan Computer Publishing.

The Internet Business Guide goes beyond business school case studies
and descriptions of Internet tools, teaching readers how to effectively
use the Internet to boost sales and cut costs. Through real world
examples and expert advice, you'll learn how to use the Internet to
build market share, track down business leads, communicate with
colleagues, search online databases, provide cost-effective customer
support, and access time-critical information. You'll also explore the
many business opportunities now available on the Internet and get tips
on shopping for the best deal on Internet access and "cybermall"
space.

Just as importantly you'll learn about the culture of the Internet,
find out what type of advertising is acceptable and can generate a
positive response, and which forms are verboten and can provoke
community hostility!

The Internet Business Guide also contains detailed descriptions of the
authors' first-hand experience in doing business on the Internet.
Co-author Rosalind Resnick is a veteran business and technology writer
and publisher of Interactive Publishing Alert, a newsletter that tracks
trends and developments in electronic newspaper and magazine
publishing. Co-author Dave Taylor is the owner of The Internet Mall, an
electronic listing of products available through the Internet, a
columnist for Internet World, and the original author of the Elm Mail
System.

Here's the basic information:

Resnick, Rosalind & Taylor, Dave, The Internet Business Guide:
Riding the Information Superhighway to Profit, SAMS Publishing,
1994. 418 pages. $25.00 USD, $34.95 CAN.

Table of Contents:

        1. Putting the Internet to Work for You
        2. Getting Connected
        3. Risks and Realities
        4. Doing Business on the Internet
        5. Marketing Do's and Don'ts
        6. The Electronic Schmooze
        7. Dialing for Data
        8. Connecting the World with Internet E-mail
        9. Customer Support
        10. The Virtual Corporation
        11. Internet Cybermalls
        12. The Commercial Online Services
        13. The Future of Internet Business

Appendices:

        A: Internet On-Ramps
        B. How to Start your own Usenet Group
        C. The World According to the Internet
        D. Working with the World Wide Web
        E. The Full Scoop on Gopher

Note that you can receive a 20% discount on this publication by 
ordering it direct from the publisher! There are a few ways to
accomplish this:

        * Send e-mail to Jordan Gold at jordan@use.com
        * Call 1-800-428-5331 during regular business hours or
        * Send a fax to Jordan Gold at 1-317-581-4669

Please mention the code "IBG" to receive the 20% ($5) discount off the 
cover price. There is a $4 shipping charge for orders delivered within 
the United States; international shipping charges vary. 

Also, please contact us for quantity purchase prices.

Thanks!
						-- Dave Taylor

Internet Traveler 				taylor@netcom.com